UX / UI design: what is it?

UX / UI design: what is it?

Let’s see what UX / UI abbreviations mean, how they differ and how they could possibly affect your conversion.

UX design

UX design is responsible for the functionality, product adaptability and what emotions it evokes in users. The simpler your interface, the easier it is for the user to get the result and complete the target action.

UX is basically the EXPERIENCE that the client receives from interacting with the interface.


  1. site architecture
  2. graphic design
  3. clear and relevant text
  4. responsiveness of the interface to specific user actions

In UX-design, you need to study their habits, develop prototypes of behaviour and conduct testing.

To do this, you need:

  1. study analytics
  2. think over logical connections between interface elements
  3. Prescribe location
  4. Develop the most effective prototype

UI design

UI or “user interface” can be not only graphic but also tactile, voice, audio.

Specifically, the graphic part of the UI design interface includes work on:

  1. Animation
  2. Illustration
  3. buttons, menu
  4. Sliders
  5. Photos
  6. fonts

The UI designer determines the colour palette and the location of objects in the interface, taking care of how the product interface looks and how the user interacts with its elements. To do this, it is necessary to correctly organize the interface elements and maintain a unified style and logic of their interaction.

What is the difference between UX and UI

The UX designer plans how the user will interact with the interface. And the UI designer is considering how these steps will look and the path to the goal as a whole.

UX and UI are closely related, but it is UX that directly affects the conversion, and even the coolest product can be barely sold if developers made uncomfortable access to contacts or forgot about the lead form.

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